Audi R8 car ads

Listen to how the advertiser use the song choice..

Watch on how the video plays slowly to emphasize the dramatic effect of the car making process..

Both audio and visual effect illustrate two definitions of non-verbal communication; they are the sender approach and receiver-based approach to non-verbal communication. The ads suggests that non-verbal communication occurs when it intentionally communicates using symbolic non-verbal cues, plus it also suggests that non-verbal communication only occurs when a receiver assigns meaning to it and thus intrepreting it.

In conclusion, an ads can convey different meaning to different people and more importantly different advertiser may assign different meaning to his/her advertisement.